Shanghai, September 8, 2025 (Live) – The Shanghai International Furniture Expo, currently underway at the National
Exhibition and Convention Center, saw its first professional visitor day today. Chan Furniture's booth (A01, Hall E2) presented a stunning scene: the 300-square-meter exhibition space was crowded with international buyers from Europe, the US, the Middle East, and Southeast Asia. A long queue of over 20 meters formed at the experience zone for the newly launched Neuron Adaptive Recliner, prompting staff to implement trilingual (Chinese, English, Spanish) guided tours to manage the order.
"Unbelievable!" exclaimed David Wilson, Procurement Director of U.S. furniture retail giant HomeStyle, after trying the all-new Quantum Resonance Massage System. "This is the smartest recliner I've experienced in my 25-year career. Its pressure distribution algorithm completely surpasses anything currently on the market in North America."
Live Observations:
→ All 28 demonstration units in the booth were operating at full capacity.
→ Groups of Arab businessmen organized collective visits, with 5 translators struggling to keep up.
→ European design teams brought professional measuring devices to test product parameters.
→ Southeast Asian buyers filled out procurement Letter of Intent right in the waiting area.
As of this reporting, a viral "word-of-mouth" effect is occurring at the booth: several international buyers who finished their experience posted videos on social media, attracting more industry peers. Staff had to urgently bring in 200 folding chairs to create a waiting area and open a dedicated signing channel for international procurement agents.
"We expected the product to be well-received, but we never anticipated such overwhelming enthusiasm from the international market," said Chen Zhihao, Chairman of Chan Furniture, while helping staff move bottled water. "All the English technical brochures we prepared for three days were gone within two hours after opening."
